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Digital Marketing Services
Digital Marketing Overview
Why Small Companies Hold Themselves Back From Customers and Sales With Lackluster Digital Marketing Presences
Get the Scoop Before Lusting After All My Superpowers (and Investing in Them All!)
Most small companies put up a website for as cheap as possible and barely touch it. Most of these websites have limited, inaccurate and stale content, little to no internal linking, lackluster images and design, and barely make a dent in search rankings. The idea of keywords is conspicuously absent.
Most major brands, meanwhile, live and die by their websites and marketing efforts. The modern web teems with major brands’ beautiful, bold and highly functional websites, but most small companies have websites that look like eyesores by comparison. Major brands rely on email as the leading way they connect with customers, but most small companies have limited or no email marketing activity.
The reality is, most small companies don’t have the resources let alone marketing and technical knowledge to make magic from their websites.
A Gut-Check Moment Can Help Small Companies Struggling With Digital Marketing Pivot
At some point, most small companies need to ask themselves: What’s the point of having a website if we’re not investing in it to its potential? Do we want customers to think our products and/or services are afterthoughts, like our website might be? Are we even costing ourselves customers because our website might not be up to snuff?
To run a successful business capable of reaching its potential, your marketing approach might benefit from a fresh breath of air! Recall that time a certain superhero blew his breath onto a lake, turning it into a gigantic ice sheet that he used to combat fire? Talk about a total game-changer during a challenging time! Small companies need to embrace game-changing ideas—just like the kinds Superpower Digital Marketing proposes—to revolutionize and modernize their websites and marketing approaches.
It’s key to understand that Google and other search engines favor websites featuring pages with high-quality content that satisfies web surfers’ search needs. Additionally, search engines favor websites that publish new content and update existing content regularly.
The good news is, thousands to millions of people are looking for what you offer. To reach these people where they are looking, you must invest in your website and other digital properties so your business can be visible on search pages!
How Superpower Digital Marketing Can Help Your Website Bring in Customers Via Robust Digital Marketing Services
Superpower Digital Marketing wants to help your small company succeed with its web presence by boasting a powerhouse website that plays nicely with Google’s 200-some ranking factors.
Once Mister Web Fixer moves your website to the widely popular WordPress platform and gives it a dramatic face lift, the next step is for him to manage your website in the best way possible by regularly adding content—optimally a mixture of pages, blog posts and even gated, or protected, content such as small e-books and infographics—to attract new customers and keep them with you for the long haul.
Add email marketing and social media to the mix, and you’ll be in the fast lane when it comes to customer engagement and retention. Ever buy something based on an email you received? You know it works!
“Good artists copy, great artists steal,” master marketer and multiple-industry disruptor Steve Jobs once said. And, get this, he stole this line from Pablo Picasso!
All the Deets: The Work and Prices
Discover Superpower Digital Marketing's Digital Marketing Services
Starter Packages
Starter packages are ideal springboards for us to get started with bringing your new or enhanced website to the interwebs. Let’s fire up the engines! 🚀
Platinum Starter Package
The Cadillac of starter packages, the Platinum Package will put your website on the fast track to successfully making an impact among your target audience and existing customer base.
Get all your core web pages set up plus two additional web pages or blog posts and two hours of SEO enhancements to help your website attract more eyeballs.
Also get set up on a fantastic email platform and your first three emails in your subscribers' inboxes.
With the Platinum Package—giving your business tremendous value—your digital presence will look polished and professional!
$5,455
$4,455 One-Time Fee
➤ WordPress Website Setup + SiteGround Hosting Setup
➤ 2 Hours of SEO Enhancements
➤ Email Platform Setup + Website Setup
➤ Email Content + Design: 3 Emails
➤ Website Content Writing + Page Design: 8 Pages
➤ Additional costs
Gold Starter Package
The Gold Package can give your existing website a facelift, boosting the look and feel of your prized digital asset.
Get going with two additional website pages or blog posts as well as three emails to market to your customer base.
The Gold Package also includes two hours of SEO enhancements to help make inroads in search engine results pages rankings so your website can reach more prospective customers.
$2,813
$2,475 One-Time Fee
➤ WordPress Website Setup + SiteGround Hosting Setup
➤ Email Platform Setup + Website Setup
➤ Email Content + Design: 3 Emails
➤ Website Content Writing + Page Design: 2 Pages
➤ Additional costs
Silver Starter Package
With the Silver Package, your business can benefit from an upgraded website with an impactful home page.
You'll also get a new page or blog post written and designed and have two emails in place for subscribers.
$1,875
$1,650 One-Time Fee
➤ WordPress Website Setup + SiteGround Hosting Setup
➤ Email Platform Setup + Website Setup
➤ Email Content + Design: 2 Emails
➤ Website Content Writing + Page Design: 1 Page
➤ Additional costs
Bronze Starter Package
A budget-friendly starter package, the Bronze Package can transform your website's look and feel—putting you miles ahead of most of your competitors—while getting your business in pole position to market to customers via email.
$1,188
$1,045 One-Time Fee
➤ WordPress Website Setup + SiteGround Hosting Setup
➤ Email Platform Setup + Website Setup
➤ Email Content + Design: 1 Email
➤ Additional costs
Maintenance Packages
Maintenance packages are monthly plans for ongoing and vitally important website development and management. Here’s where lots of website building comes into play! 🔨
Gold Maintenance Package
The Gold Package stands to put your business in the fast lane to growing your customer base.
Every month, beyond receiving regular maintenance updates, your business will get two new website pages or blog posts, which will be emailed to your subscribers.
Your business will also get two hours of SEO enhancements that can make all the difference in ranking on the first page compared with ranking in no-man's land such as on the eighth page.
Finally, your business will get a powerful infographic designed not only to educate customers but serve as gated content. What this means is, folks who want to see your nifty infographic will have to share their email address. If these people are prospective customers, this valuable content can help inspire trust in your business as an authority, leading to actual customers and increased sales!
$2,375
$2,090 Monthly Fee
➤ 1 Month Of Website Maintenance + Security Monitoring
➤ 2 Hours of SEO Enhancements
➤ Website Content Writing + Page Design: 2 Pages
➤ Email Content + Design: 2 Emails
➤ 1 Infographic + Design
➤ Additional costs
Silver Maintenance Package
The Silver Package is for businesses wanting to make their mark in their areas by attracting as many prospective customers via organic website traffic as possible.
With this package, your website will get the maintenance and security attention it deserves. Your business will benefit from two new website page or blog posts, both of which will be emailed to your subscriber base to help cultivate a stronger relationship with customers and giving you the opportunity to enjoy more appointments and sales.
$1,500
$1,320 Monthly Fee
➤ 1 Month Of Website Maintenance + Security Monitoring
➤ Website Content Writing + Page Design: 2 Pages
➤ Email Content + Design: 2 Emails
➤ Additional costs
Bronze Maintenance Package
Websites that sit idly face all kinds of risks, from breaking down to security issues. Maintenance packages such as the Bronze Package are critical to your website's success in the present day and future.
With the Bronze Package, your website will get the maintenance it requires plus a new website page or blog post containing content that will also be emailed to subscribers.
Publishing content regularly is key for your website to be rank-worthy, according to Google and other search engines, helping your website climb in search results pages to reach more prospective customers.
$813
$715 Monthly Fee
➤ 1 Month Of Website Maintenance + Security Monitoring
➤ Website Content Writing + Page Design: 1 Page
➤ Email Content + Design: 1 Email
➤ Additional costs
Individual Services
Individual services present the full spectrum of Superpower Digital Marketing’s superpowers. Gems and gems here—like the stars on a midnight fly! 🌟🦸🏻♂️ Click to reveal contents! 😉
APPOINTMENT SCHEDULER: Setup | Bookly WordPress Plugin Integration + Setup
An appointment scheduler can help free up your team’s time. Get the WordPress plugin Bookly, requiring only a one-time fee, as opposed to many competing services.
Cost: $625. Third-party costs extra.
BRANDING: Copywriting | Company Name
Your company name represents the heart and soul of your identity. Does your brand name best represent who you are as a business or is your company name in need of a tune-up?
Cost: $375.
BRANDING: Copywriting | Company Tagline
Your company tagline can help your business stand out while imprinting key services in the minds of your customer base and target audience. A well-structured company tagline can also communicate to internet search engines where you excel.
Cost: $375.
BRANDING: Design | Company Logo Design
A catchy company logo creates a lasting impression that cultivates allegiance to a brand. Does your logo measure up to your business’ quality of work?
Cost: $375.
BROCHURE: Content + Design | 1 Brochure Up To 500 Words
A digital and/or print brochure can communicate to your target audience the wide range of services you provide as well as feature unique or signature offerings. Includes lavish brochure design, which can magnetize readers, helping create a visual mark that remains in their memories while instilling trust and confidence in your business.
Cost: $500. Third-party costs extra.
BUSINESS CARDS: Content + Design | Start-To-Finish Cards In Hand
Business cards featuring choice messages and attractive design can do wonders, especially with referrals from a dedicated and satisfied customer base.
Cost: $250. Third-party costs extra.
E-BOOK: Content + Design | 1 E-Book Up To 1,500 Words
Best used as gated content, a short e-book containing tips, for example, can help bolster trust in your business as an authority and lead to new customers. Website visitors must supply an email address, useful in other marketing activities, to be able to download the e-book. With strong and appropriately used images and/or graphics, e-book design can help amplify content while connecting with readers.
Cost: $1,125.
EMAIL: Content + Design | 1 To 12 Emails
Thought-provoking emails with stellar images can help invite clicks on your website, leading to sales. These emails can promote blog post content on your website as well as special discounts or other offers.
Cost:
➤ 1 email: $63.
➤ 2 emails: $125.
➤ 3 emails: $188.
➤ 6 emails: $375.
➤ 12 emails: $750.
EMAIL: Platform + Website Setup | Moosend Email Setup (Includes Template Buildout) + Website Setup
Email marketing is the top way to connect with your customer base and target audience. Get set up with pay-as-you-go email credits and integrate email-signup opportunities throughout your website.
Cost: $500. Third-party costs extra.
INFOGRAPHIC: Content + Design | 1 Infographic
Like e-books, infographics are best used as gated content, with your business standing to gain valuable email subscribers in exchange for these beautiful and easy-to-read nuggets of important information. Infographics showcase clever images to help tell the story of stat-driven content. They’re big and bold and simply fun to read.
Cost: $625.
PHOTOGRAPHY: Shooting + Editing | Up To 1 Hour
Photographs of your business can help prospective customers and folks new to your area find you. Show off your clean and inviting environment and let customers see who’s on your team!
Cost: $125. Travel surcharge extra.
PUBLIC RELATIONS: Writing + Pitching | 1 Media Release
Although the public relations field has lost some momentum in the age of social media, landing a story about your business and having thousands of eyeballs on it is a powerhouse opportunity not to be missed!
Writing Cost:
➤ Up to 500 words: $250.
➤ Up to 1,000 words: $500.
Pitching Cost: $125 for up to 5 media outlets.
RESEARCH: Fact-Finding Interview | Time Blocks Up To 30 Minutes + Up To 1 Hour
Let’s talk about your business and its services so I can help shape website content that hits the mark.
Cost:
➤ Up to 30 minutes: $63.
➤ Up to 1 hour: $125.
SEO: Enhancements | 1 Hour
Search engine optimization (SEO) is the field involved with fine-tuning your website so that it can best reach its target audience in search engine results pages such as on Google. More than 200 ranking factors have been identified as making key differences. Where do you stand?
Work may include:
➤ Internal link building.
➤ Fixing broken links, images and redirects.
➤ Improving navigation.
➤ Analyzing and enhancing existing content.
Cost: $125.
SEO: Local Setup | Google My Business Or Yelp Setup
Google My Business and Yelp are two key ways for your business to show up in local searches. Get set up for success and put your business on the map!
Cost: $125.
SOCIAL MEDIA: Post | 1 Post
Get social media posts that help drive customers to your business.
Cost: $32.
SOCIAL MEDIA: Single Platform Setup | Facebook Or Instagram Setup With Brand Icons + Featured Image
Is your business harnessing the power of these two important social media platforms? Facebook setup includes About page setup and phone button. Instagram setup includes Linktree setup.
Cost: $250.
VIDEO: Animated Video | 1 Video Up To 1 Minute
An animated video with professional narration can put a spotlight on your core products and/or services in a fun, clever and spirited way. People love these cute videos and walk away knowing what your strengths are as a business.
Cost: $500.
VIDEO: YouTube Setup | Channel Setup With Brand Icons + Featured Image
YouTube is wildly popular and growing in viewership each year. Your YouTube channel needs images that celebrate your business and instill a strong identity to viewers.
Cost: $125.
VIDEOGRAPHY: Shooting + Editing | Up To 1 Hour
Videos help peel back the curtain and show your customer base and target audience who you are as a business. Additionally, web pages that feature videos perform better in search results, giving your business an edge.
Cost: $125. Travel surcharge extra.
WEBSITE: Content Writing + Page Design | 1 Page
There’s much more to writing for the web that just tapping away a paragraph or two about your business. Without eye-opening digital marketing tools, you’re simply blindfolded in a forest. Keyword and competitor research can make all the difference to standing tall among your industry peers and reaching new customers.
Website content design that is pleasing to the eye goes the extra mile in making visitors feel warm, welcome and engaged, resulting in a better user interface and user experience.
Cost:
➤ 1 Page up to 500 words and 2 images: $375.
➤ 1 Page up to 1,000 words and 3 images: $625.
➤ 1 Page up to 1,500 words and 4 images: $938.
WEBSITE: Maintenance + Security Monitoring | 1 Month
WordPress websites need regular care and attention, just as automobiles require regular service. Your theme and plugins will receive regular updates and ensure no conflicts arise, and Sucuri monitoring helps keep malware and other bad stuff off your most-valuable digital asset.
Work may include:
➤ Plugin updates.
➤ Theme updates.
➤ Security monitoring.
Cost: $125. Third-party costs extra.
WEBSITE: Staff Bio | 1 Bio
Website staff bios give your business an opportunity for customers to connect with your team by putting faces to names. Give your business the ability to get personal with customers in a friendly and spirited way.
Cost:
➤ 1 bio up to 250 words: $125.
➤ 1 bio up to 500 words: $250.
WEBSITE: WordPress Content Migration | 1 Page
Porting your website over to the WordPress platform can take time. Get a single page of content migration or order as many pages of content migration as your website needs.
Cost: $188.
WEBSITE: WordPress Setup + SiteGround Hosting Setup
More than half the websites in the world are on the WordPress platfom, prized for its strength and flexibility, allowing businesses to scale offerings as needed. Get on this powerful platform and gain satisfaction with a new home page, built using the widely used Elementor page builder.
Work includes:
➤ SiteGround hosting setup.
➤ Migration from existing website host.
➤ WordPress initial setup.
➤ Elementor page creator setup and home page creation.
➤ Favicon creation.
Cost: $625. Third-party costs extra.
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